Brand without excellent business capabilities is just a castle in the air. This is the fundamental logic of brand management of Harbin Electric Corporation (HEC). In recent years, the corporation has consistently started with top-level design, extending its brand strategy framework into core business sectors to ensure every business unit contributes to shaping brand value. In 2025, HEC achieved its best-ever historical performance in operating revenue, total profit, formal contract signings, and overall labor productivity. The HEC brand strength was rated “AA”, earning it a spot among the TOP 60 Central Enterprise Brand Values.

At the Port of Manzanillo in Mexico, the Pacific ocean breeze carries waves of heat. The President of Mexico visited the site of the Manzanillo III Combined Cycle Project, constructed by HEC, to congratulate the grid connection of the power units. This marks a highlight moment for Chinese enterprises in overseas power plant construction, serving as a vivid footnote to HEC’s transition from “borrowing a boat to go to sea” to “setting sail with its own brand.”

The Syrdarya II 1600 MW Combined Cycle Power Plant Project in Uzbekistan - the largest combined cycle power plant in Central Asia constructed by HEC

From the Hassyan Power Plant in Dubai (Middle East) to the Bhikki Combined Cycle Power Plant O&M Project in South Asia, and from the PM6 Paperboard Mill in Turkey (Europe) to the Manzanillo Project in North America, HEC has expanded its business to 50 countries and regions worldwide. Its total overseas installed capacity has exceeded 60 million kilowatts, with over 70 large-scale turnkey power plant projects completed, earning the corporation a spot on the “Top 250 International Contractors” by the United States’ Engineering News-Record (ENR) for many consecutive years.

Since the launch of the “Belt and Road” Initiative, Harbin Electric Corporation has shifted its role from “borrowing a boat to go to sea” to “building a ship to sail far.” It has evolved from a mere engineering contractor into an integrated provider of standards, technologies, equipment, and services. As the world’s first dual-fuel full-load power supply project, the Hassyan Power Plant in Dubai reliably secures the local power supply, while the Bhikki project in Pakistan has clinched two more Asian Power Awards. The Rumah 2 Combined Cycle Gas Turbine (CCGT) Power Plant in Saudi Arabia won the “International Safety Award,” and the seawater desalination project at Port Qasim Power Plant in Pakistan was honored as the “Engineering Star” at the 1st Water Industry China “Starlight Awards” - proving that the brand influence of Chinese equipment manufacturing has gained widespread recognition.

As the brand sails forward, every overseas power plant becomes a shining calling card for China; the name of HEC is spreading across the globe, shining brightly alongside the rotation of its power units. Moving from learning and imitation to independent innovation, and from deep cultivation at home to competing on the global stage, HEC’s brand leap serves as a vivid epitome of China’s equipment manufacturing industry evolving from large to strong. Its commitment to “providing users with reliable, high-performance, and efficient products and services” is merely a new starting point; on the journey toward building a world-class equipment manufacturing enterprise, HEC is now writing its next chapter.

The roar of machinery continues day and night; the road to forging a brand knows no end.